Roots Marketing

A How we made it Africa profile:

When Roots Marketing Communications first opened shop in Tanzania, all the staff members lived in one house that doubled as the company’s office. In addition, they also rented out two rooms.
“The five of us were upstairs, the office was downstairs. We just cut costs down totally. We would all meet for breakfast and then start working,” says South African-born Ulric Charteris, co-founder of Roots. Five years on, the company is still based in the same building in Tanzania’s commercial capital Dar es Salaam, but with no one actually living there. From its humble beginnings Roots managed to establish itself as one of Tanzania’s top advertising agencies, looking after some of the country’s leading brands...[continue reading]