Russell Southwood profiles Cinemart co-founded by
Dayo Ogunyemi:
 |
| Dayo Ogunyemi |
...a cinema chain that has eight cinemas across Nigeria, 2 purpose-built and the rest conversions (150-400 seats). It may be small but it has ambitious plans to roll-out across the continent. According to Cinemart’s Dayo Ogunyemi:”We’re looking to put an emphasis on standard 400 seaters and build multiplexes with 4-6 screens.”
Continuing on their future plans
Dayo declared:
“With the number of screens we’re planning across Africa, it will be a game changer. By the end of the first full year of operation in July 2011, we intend to have 100 cinemas across Africa. There’s a minimum scale of 25-30 cinemas per country so we’re planning 50 screens in Nigeria and 25 apiece in Kenya and South Africa. The bottom 80% of audiences in South Africa have the same purchasing power as their equivalents in Kenya and Nigeria. We want to create high-end cinemas for low-end audiences in South Africa, giving a similar experience to what you find in Sandton in the townships. And we’ll not just be offering Nollywood but also talking to local players. A relatively tiny percentage of movies make it out into commercial release.”
More
here
0 comments:
Post a Comment