Alex Folzi

The GoodGood Blog profiles Alex Folzi founded by Fela & Fola Fagbure:

Fela & Fola are quite a dynamic duo. These entrepreneurial brothers are originally from Nigeria but now reside and are based out of Edmonton, Alberta Canada where they are students in college. What makes these two so amazing, however, are their extra-curricular activities. While most people spend their weekends typing papers, going to parties, solving mathematical equations, playing sports, wasting the day away on facebook and/or twitter, etc., these two young men are doing all of those things PLUS managing their own company: Alex Folzi. Alex Folzi is the name of the brand that these brothers founded in January of this year and registered/branded in April. So far, Alex Folzi is a line of vintage inspired trunks that are available in a wide range of colors and in a classic brown print.

On their target customer:

We designed this collection for all sorts of people and all sorts of age group as well. Our target originally was from ages of 15-25 but a month after we launched the products the numbers increased more than we expected. We had skateboarders, dapper kids, preppy ones, working class, street style, vintage collectors.. e.t.c. All sorts of people and ages rushed it. We came out with unique, elegant and colorful design. That, in relation to fashion today, is on point. So it made it a wider market range for our brand and it also increased the publicity as well.