Being a Woman Entrepreneur
In
WaTradeHub Joe Lamport reports:
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| Felicite Yameogo |
About 25 years ago, Felicite Yameogo began working with women’s groups that make shea butter in Burkina Faso with a vision to start her own company. She had learned business management at university in Cote d’Ivoire and she saw the opportunity upon her return to Burkina.But she did not start in shea at first. Her first business involved making uniforms for Burkina’s national guard and other services.“Shea was more interesting,” she said. “This was something we make here, and I thought we should be producing shea products ourselves rather than using imported products. I had these ideas and I know it seemed odd to people at first. They didn’t think it would work.”...[continue reading]
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