Mataano

CNN covers the fashion company Mataano founded by Ayaan and Idyl Mohallim. In an interview they stated:

For our Spring 2010 collection we also used Somali references and inspirations," said Idyl."There was one silhouette that's worn by every woman in Somalia, called a 'dirac.' We didn't want to recreate it too much, we just wanted to introduce that and say 'it's relevant and you can wear it in a western culture.'"