Thursday, October 22, 2009

What comes next in the M-Pesa economy?

John Karanja speculates on the evolution of the M-pesa mobile money economy:
M-pesa on its own transacts about 17 billion shillings monthly and has a market of 6 million users in the country. This will on the surface make MPESA a USD 2.5 billion venture making sending it into the realm of PAYPAL.comhttp://en.wikipedia.org/wiki/PayPal which is one of the worlds most prolific virtual money transfer ventures. For this to happen in what is ostensibly a third world nation is what is making the whole world take notice.
You need to a flashplayer enabled browser to view this YouTube videoIn fact I posit that MPESA will be on its own a major driver of the economic expansion of the Kenyan economy and best of all it will take a bottom up approach because it will empower the mama mboga (woman grocer) by allowing her to manage her finances efficiently.
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