...consumers purchase a product, they scratch & text a simple numeric code unique to the product, instantly receiving confirmation of authenticity. Brand owners can then:
* Send personalized real-time offers at the point of purchase.
* Lock down supply chains to prevent product diversion.
* Access live market intelligence in cash-based societies.
Monday, September 28, 2009
Sproxil
Sproxil's anti-counterfeiting solution for the pharmaceutical industry works thus:
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