The Opportunity in Interactive Marketing

Image by whiteafrican via Flickr

Hash writes about the explosive internet growth in Africa and the promise of interactive marketing:

Currently, Africa is the second fastest growing internet market after it was passed with the Middle East in terms of connectivity. The growth rate is 1,100% with only 5.6% of Africa’s 975 million people online.

He goes on to outline some of the challenges faced by marketing firms such as Quirk and Pamoja Media:

...one of the hurdles that they face is that there just aren’t that many people who understand why web marketing is needed, and that there is a need for a real strategy behind everything from your website to links to emails. It’s a problem of education in the business sector, and it comes with two problems.

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