Nomu

Packaging Review discusses the packaging and branding of Nomu, a prize winning food condiment company:

NoMU Stir, targets discerning consumers who are willing to pay for a premium product...‘The rationale behind the packaging is quite simple,’ says Raphaely(company director). ‘We don’t add to the clutter of everything else that’s out there already. We aim not necessarily to innovate – as that’s incredibly difficult to achieve on an ongoing basis – but rather to aesthetically “break out” of the wallpaper of other products that take up consumer’s attention.’...[continue reading]