The BBC reports on the adaptive tactics of
Blue Skies, a fresh cut
fruit product
manufacturer in
Ghana that was facing plummeting sales in its key
export markets:
What do you do when your buyers in Europe start cutting their orders?Target the local market.
That is the strategy being used by Blue Skies - which exports pre-packed fruit salads and juices to Europe but has now realised their products can also tickle the taste buds of Ghana's more affluent customers...[continue reading]
photo courtesy of the BBC
The BBC reports on the adaptive tactics of Blue Skies, a fresh cut fruit product manufacturer in Ghana that was facing plummeting sales in its key export markets:
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