Rising Upmarket Demand

Adama Baba in Trade Invest Nigeria reports:

Lagos, Nigeria's financial hub and Abuja, its capital, are vastly different in nature. The former is energy-charged and crowded while the latter is rather laid back. One thing they have in common, however, is a fast-growing number of professionals and entrepreneurs, most of them young. This rise is creating a new kind of consumer in the Nigerian market, an upmarket buyer' if you will. These upmarket buyers are a mix of professionals in the fields of banking, finance, telecoms, energy, marketing and even information technology...[continue reading]