7 Rules For Innovation

Ethan Zuckerman suggests "7 rules explaining how developing world innovation":

- innovation (often) comes from constraint (If you’ve got very few resources, you’re forced to be very creative in using and reusing them.)

- don’t fight culture (If people cook by stirring their stews, they’re not going to use a solar oven, no matter what you do to market it. Make them a better stove instead.)

- embrace market mechanisms (Giving stuff away rarely works as well as selling it.)

- innovate on existing platforms (We’ve got bicycles and mobile phones in Africa, plus lots of metal to weld. Innovate using that stuff, rather than bringing in completely new tech.)

- problems are not always obvious from afar (You really have to live for a while in a society where no one has currency larger than a $1 bill to understand the importance of money via mobile phones.)

- what you have matters more than what you lack (If you’ve got a bicycle, consider what you can build based on that, rather than worrying about not having a car, a truck, a metal shop.)

- infrastructure can beget infrastructure (By building mobile phone infrastructure, we may be building power infrastructure for Africa - see my writings on incremental infrastructure.)...[continue reading]

via Hash

Related articles by Zemanta

• Ethanz on Africa in Amsterdam at Picnic