From Perspective 2.0:
Mobile phone maker Nokia is set to open a regional research center to study consumer behavior in low income communities. The study is aimed at understanding the need of mobile users in Africa in order to create concepts that address the needs of consumers.
The research Lab dubbed Nokia Research Africa is partnering with a local Non Governmental Organization and local universities. The research team leader Jussi Impio said the research will help Nokia company to design products and services that are relevant and add value to the lives of the users.
"Nokia's expertise is to enable humans communicate via the cell phone, and we want to do it well," he added.
photo courtesy of DKFactor
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