At
Core77 Niti Bahn and Dave Tait write:
Recent observations in the field on the BoP consumer's lifestyle and buyer behavior in Africa led us to conclude that their product choices and decision-making criteria are based on an entirely different set of values than those that influence the design of most consumer products today. A combination of factors such as local culture and history, as well the daily experience of coping with a life of adversity, lead to a different mindset when it comes to purchasing patterns...[continue reading]
At Core77 Niti Bahn and Dave Tait write:
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3 comments:
Design for 'the Next Billion' sounds like interesting and important work, if it remains targeted to the actual consumer and not based solely on profit motives.
that's why it becomes crucial to understand the values and the mindset of the people whom you seek to serve, because only then can you provide 'win win' solutions in a holistically beneficial manner
Great blog. Discovered your blog along with Africa Unchained - I'm putting them on my blogroll - please let me know if you object and I'll gladly remove them.
www.africanaspects.com
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